Types of Paper for Printing: The Ultimate Paper Selection Guide

When we talk about printing, most people think about design, colors or fonts. But there’s one thing that quietly makes a big difference — paper. The same design can look ordinary on one paper and premium on another. That’s why understanding the types of paper for printing is important, even if you are not a designer or printing expert.

If you’ve ever been confused by terms like coated, uncoated, cardstock, Kraft, textured or bond paper or wondered what GSM really means, this guide will make it simple. By the end, you’ll confidently know which type of paper for printing is ideal for your project.

Why Paper Choice Is So Important?

Paper is not just something ink sits on. It plays an active role in printing. Thin paper can bend easily and feel cheap, while thick paper feels strong and professional. Shiny paper can make images pop, but it may reflect too much light. Soft paper feels natural but shows colors differently.

Choosing the right paper helps:

• Improve print quality
• Make text easier to read
• Increase durability
• Create the right first impression

Once you understand the basics of types of paper for printing, choosing paper becomes much easier.

What Is GSM and Why It Matters?

GSM stands for Grams per Square Meter. It’s a standard measurement used to describe the weight and thickness of paper. Think of it as how heavy or dense the paper feels when you hold it in your hand.

• Higher GSM = thicker and sturdier paper
• Lower GSM = thinner and lighter paper

Understanding GSM is important because it affects:

• Durability: Thicker paper lasts longer and feels premium.
• Print quality: Heavier paper holds ink better and prevents bleeding.
• Purpose: Some materials, like business cards, need thick paper; others, like newspapers, need thin paper.

Common GSM Ranges and Their Uses

1. 40–60 GSM – Very Light Paper

This is the thinnest type of paper. It’s flexible and easy to fold, but not very strong.
Used for: Newspapers, very light flyers, everyday office printing.

2. 70–90 GSM – Light Paper

This is a standard paper weight for offices and schools. It feels slightly thicker than the very light paper but is still easy to handle.
Used for: Printer paper, photocopy sheets, notebooks, basic documents.

3. 90–120 GSM – Medium Paper

Paper in this range is thicker and more noticeable in hand. It is sturdy enough for most day-to-day printing needs.
Used for: Letterheads, regular notebooks, flyers, brochures.

4. 130–170 GSM – Medium-Heavy Paper

This paper feels solid but is still foldable. It gives printed materials a more professional look.
Used for: Quality flyers, brochures, posters, marketing materials.

5. 200–250 GSM – Thick Paper

Paper in this range is strong and firm. It’s usually called cardstock.
Used for: Business cards, invitations, certificates, premium brochures.

6. 300 GSM and Above – Very Thick Paper

This is very thick, almost like light cardboard. It’s used when you want a strong, premium feel.
Used for: Luxury business cards, notebook or catalog covers, packaging materials.

Why GSM Matters in Printing?

• Ink absorption: Thinner paper may let ink bleed, while thicker paper holds ink better.
• Folding and handling: Thinner paper folds easily, while thicker paper may need careful handling.
• Appearance and feel: People often associate heavier paper with high quality.
• Purpose: Different printed materials need different paper weights to look and feel right.

Different Types of Paper for Printing

When it comes to printing, choosing the right paper can completely change how your project looks and feels. Every paper type has its own characteristics, texture, and thickness, which affect the final print. Here are six essential types of paper for printing, including their uses and GSM ranges.